What you will learn
- Build on the core understanding of Product Management principles and practices to envision and create a product portfolio.
- Learn skills to dynamically manage the complex inter-dependencies of related products and value streams from funding, build, prioritization, resource management, customer perception, competitive placement and brand management perspective.
- Create a set of foundational principles to build out a product-centric enterprise with well defined core functions that support the Product Portfolio and support functions that enhance the value creation velocity of the lean enterprise.
- Build a broad, executive-level skill set to deal with highly complex scenarios using foundational principles that constantly drive and align the enterprise to maximize value creation.
Today’s organizations find themselves in an increasingly competitive marketplace. As competitors move fast and consumer demands evolve faster than ever before, the ability and willingness to be agile is critical but not sufficient.
Organizations need an enterprise capability to constantly define their purpose (the “why”) and focus (the “what”) at all levels to maximize value creation and delivery.
Product management practices build unprecedented discipline during the course of building a successful product. Teams constantly evaluate who they are building for, what they should build, and why they should build it. Developing a clear understanding of these aspects (the “who”, the “what” and the “why”) prior to undertaking the expensive build process ensures two critical outcomes - that an organization’s limited resources are constantly aligned to delivering highest value, and the output aligns with what the customers are looking for, thereby ensuring product success.
We start with building a deep understanding of the customer focusing on a single product throughout its product life cycle in the first course. We build up on this approach by introducing related product offerings. This allows for managers to envision their programs and teams working in a diverse product portfolio using Lean principles.
Building on that understanding of the product portfolio, we pursue an understanding of what a Product Enterprise is, why it makes sense to build one and how to get there. This second course lays the conceptual groundwork that enables achieving the vision of a customer-centric value creation business model centered around lean principles.
Finally, the capstone course lays out the details of building out a scaled product enterprise that’s customer-centric, and explores alignment of organizational support functions with a scaled product framework that lays the pathway for a sustainable value maximizing enterprise at scale.
In summary, this certificate will help you build a product enterprise through lean product portfolio management. It will build up on core lean principles to help create scalable internal alignment to uncover and deliver highest value opportunities on a continuous basis.
Courses in this program
UMD and USMx's Lean Product Portfolio Management Professional Certificate
- Started May 1, 20232–3 hours per week, for 4 weeks
The approach to creating a product portfolio delivering exponential value must transcend the obvious by incorporating a deep understanding of customer behavior, shaping the trajectory of the business and understanding emerging trends in technology, marketplace and the competitive landscape in local and global context.
- 2–3 hours per week, for 4 weeks
Learn how to lead and transform businesses into Product Enterprises through values, processes, organizations, strategy, and cultural shifts to long-term, customer centric business models creating exceptional value on a sustainable basis.
- 2–3 hours per week, for 4 weeks
Learn to drive the performance of Product Enterprises with Product-first frameworks that enable value with mature governance, risk, marketing, sales, finance, and HR functions.
- The average salary for Senior Product Managers in the U.S. is $146,520 and Lead Product Managers in the US is $154,676. (Source: glassdoor)
- Over 51,000 open Senior Product Manager jobs on Linkedin as of September, 2021.
- Product Managers are one of the fastest growing jobs with a year-over-year growth of 29% (source: LinkedIn), with over 35,000 new positions posted each week on LinkedIn.
- Career prospects include roles such as Senior Product Manager, Program Manager, Agile or Product Coach, and Director of Products.
Meet your instructor from The University of Maryland, College Park (UMD), University System of Maryland (USMx)
Experts from UMD, USMx committed to teaching online learning