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Strategic Account Management

Learn the sought-after skills required to effectively maintain, retain and grow existing enterprise partnerships and customers.

...

There is one session available:

12,747 already enrolled!
Starts May 31
Enroll

Strategic Account Management

Learn the sought-after skills required to effectively maintain, retain and grow existing enterprise partnerships and customers.

6 weeks
4–6 hours per week
Self-paced
Progress at your own speed
Free
Optional upgrade available

There is one session available:

12,747 already enrolled! After a course session ends, it will be archivedOpens in a new tab.
Starts May 31
Enroll
Strategic Account Management

About this course

Skip About this course

Strategic Account Management will examine a major challenge of sales teams - how to maintain your customer relationships in a competitive marketplace and how to grow their business with you.

In this course you will learn the sales processes, frameworks and skill sets utilized by top sales organizations in managing channel partnerships with retailers and resellers. Further you will learn how to implement a sales strategy to meet customer needs and increase customer satisfaction. You will be challenged to demonstrate your account management skills covering the range from customer service, customer success and to key account management.

This course is all about preparing you as a strategic account manager to build newly formed client relationships into long-term accounts to meet long-term goals of both client and the organization.

At a glance

  • Language: English
  • Video Transcript: English
  • Associated programs:
  • Associated skills: Customer Success Management, Sales, Account Management, Customer Satisfaction, Sales Strategy, Customer Service

What you'll learn

Skip What you'll learn

Upon successful completion of this course, the student should be able to:

  1. Appreciate the components of common channel partnerships and reseller agreements.
  2. Develop an annual strategic plan for maintaining and growing business with a channel partner and reseller.
  3. Understand the common reasons for relationship friction and the risk of churn.
  4. Execute a framework for handling the most common issues that arise in a channel or reseller partnership.
  5. Appreciate how sellers structure their organization to manage customer accounts
  6. Compare and contrast the roles of customer service with customer success management with account management and key account management
  7. Execute a framework for handing the most common issues that arise in strategic account management involving enterprise accounts.

About the instructors

This course is part of Enterprise Sales Professional Certificate Program

Learn more 
Expert instruction
3 skill-building courses
Self-paced
Progress at your own speed
5 months
4 - 6 hours per week

Ways to take this course

Choose your path when you enroll.
Verified Track
Audit Track

Price

$169 USD

Free

Access to course materials

Unlimited

Limited

Expires on Jul 12

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edX support

Shareable certificate upon completion

Graded assignments and exams

Read our FAQsin a new tab about frequently asked questions on these tracks.

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