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Marketing Essentials

Identify, understand and learn the basics of marketing management theories with real-world business scenarios.

...
Marketing Essentials

There is one session available:

25,575 already enrolled!
Starts Jun 9
Ends Sep 28
Enroll

Marketing Essentials

Identify, understand and learn the basics of marketing management theories with real-world business scenarios.

Marketing Essentials
5 weeks
2–4 hours per week
Self-paced
Progress at your own speed
Free
Optional upgrade available

There is one session available:

25,575 already enrolled! After a course session ends, it will be archivedOpens in a new tab.
Starts Jun 9
Ends Sep 28
Enroll
Marketing Essentials

About this course

Skip About this course

This business and management course will bridge the gap between information and real world experience.

Marketing is one of the most misunderstood disciplines in management today. It is commonly used as a synonym for activities related to shopping, but it goes far beyond selling a product. In addition, many people believe they are experts in marketing, having shopped for various items all their lives and having been exposed to many advertisements.

In this introductory marketing course, you will learn the theories of marketing through practice (examples and illustrations). This course will explain what marketing management is all about in the simplest of terms and lay the foundation to your pathway to excellence in the wonderful world of marketing.

At a glance

  • Institution: IIMBx
  • Subject: Business & Management
  • Level: Introductory
  • Prerequisites:
    None
  • Language: English
  • Video Transcripts: English, हिन्दी

What you'll learn

Skip What you'll learn
  • Basic concepts of marketing
  • Segmentation, targeting, differentiation and positioning
  • Marketing strategy
  • 4Ps of marketing: product, price, place and promotion

Syllabus

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The course will be five weeks long. The different weeks will focus on the following: Week 1: What is Marketing? What is Marketing Management?
Week 2: Understanding Customers
Week 3: Market Positioning
Week 4: Marketing Strategy I : Product Life Cycle
Week 5: Marketing Strategy II: 4 Ps of Marketing

About the instructors

This course is part of Digital Marketing Professional Certificate Program

Learn more 
Expert instruction
3 skill-building courses
Self-paced
Progress at your own speed
4 months
3 - 4 hours per week

Ways to take this course

Choose your path when you enroll.
Verified Track
Audit Track

Price

$169 USD

Free

Access to course materials

Unlimited

Limited

Expires on Jul 14

World class institutions and universities

edX support

Shareable certificate upon completion

Graded assignments and exams

Read our FAQsin a new tab about frequently asked questions on these tracks.

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